Hello, I’m Bethany Rock.

 

Copywriter and Content Marketer

Gaming | Enterprise Software | Freelance

I’m a New York City Content Strategist, Copywriter, Marketer, and all-around Creative. I love reading, writing, running, -ing endings, and pasta.

Experience

Content Marketing Lead

Activision Blizzard Media | New York City, NY

02/2023 – Present

  • Develops content calendar, inclusive of blog posts, thought leadership articles and social media content, under the Head of Communications & Marketing Strategy.
  • Synthesizes and translates research and insights into compelling and easy-to-understand written collateral including whitepapers, one-pagers, and bylines targeted at the advertising and marketing industry.
  • Identifies key content themes and storytelling opportunities for Activision Blizzard Media within the in-game advertising landscape, inclusive of new content types and formats.
  • Partners with Digital Marketing Lead on website content including SEO implementation, reporting and analytics to track and optimize content performance.

Marketing Writer (Contract)

Riot Games Inc. | Los Angeles, CA

04/2022 – 02/2023

  • Acted as Lead Marketing Writer for small, medium, and large marketing campaigns supporting core Riot IP (League of Legends, Wild Rift, Legends of Runeterra).
  • Translated creative briefs into creative scripts, and copy that delivered on business goals including brand awareness, user acquisition, and sales.
  • Led and collaborated in writing rooms, creative briefs, creative platforms, and in the ideation of verbal and visual marketing executions.
  • Worked with multidisciplinary teams of creative, product, and vendor partners to write and edit original copy across web, product, print, and video formats.
  • Supported and trained under a professional Writer’s Community of Practice.

Player Support Writer (Contract)

Riot Games Inc. | Los Angeles, CA

07/2021 – 04/2022

  • Leveraged data to overhaul content of top-viewed, lowest-performing League of Legends support articles leading to a 10-50% reduction in last-touch article conversion rates, improved site performance, and improved SASI (Survey After Service Index).
  • Proactively created online knowledge-base content for Riot IP, empowering players to solve their support issues without the need of agent intervention.
  • Owned and managed the publishing, brand, and localization pipelines across all regions for articles concerning new product features, in-game events, player behavior, and tech troubleshooting.
  • Acted as on-call writing support for live events and feature problem alerts.
  • Partnered with Riot Studio SMEs, Producers, Customer Experience Specialists, and Insights to create enriching content and foster superior player experiences.
See My Resume

Education & Skills

Skills

N

Content Marketing

N

Creative Ideation

N

SEO/SEM

N

Creative Briefs

N

Brand Marketing

Ithaca College

Bachelor of Science
Major: Integrated Marketing Communications, Cum Laude

08/2013 – 12/2016

 

 

And I make art sometimes…

My Instagram:

I recently discovered that "lineart cleanup," as a process is tedious af and totally worth it. Also I have no idea what to do with it now because color is scary 😐😐😐 I've been feeling a little down-in-the-dumps lately about my "lack of progress" so I did a #redraw! No faster cure for imposter syndrome lol. And BOYYY HOWDY do I feel better. My redraw was a moderately quick sketch and paint (2 hours), meanwhile I remember spending HOURS on this original Aqua painting (12 years ago!!)... So along with a much better grasp of anatomy ~*ahem*~ and coloring, I've picked up the pace. I had this big A-HA moment last night re: digital painting and wanted to give it a try (ahem in simple grayscale coloring) with my girl, Ariana 🥰 I woke up today with "I'm Not Okay (I Promise)" stuck in my head and have been wasting away in a cut-up tour tee at my desk ever since. Hi IG 😋 It's been a LONG time since my last post, but I think I have a pretty good excuse for that... Hello IG! It's been a hot minute, but I haven't gone anywhere 🙂 Instead, I've been busy these last few weeks with yet another passion-project/biz. Yes that's right folx, I'm making #Twitch emotes and subscriber badges!! Here's a quick showcase of my collection so far. Support your local #streamer ! (And starving artist 🎨. DM me for prices and details!) **Reuploaded bc I made an anatomy faux-pas involving toes and the wrong foot... Big sigh... Not featured: the real amount of crap I have on my desk. . Another #JoyofPainting attempt! This one isn't as interesting as some of the other paintings, I think, but what I really wanted was a big sky, and warmer colors. The other paintings I've done are very cool and blue. My walls needed some ORANGE 🍊. I was making a real mess of my living room up until now. But for the low price of $10 (cheap table) and 30min of my day, I feel marginally better. .