Hello, I’m Bethany Rock.

Β 

Copywriter and Content Specialist

Gaming | Enterprise Software | Freelance

I’m a Los Angeles-based Copywriter, Marketer, and all-around Creative. I love reading, writing, running, -ing endings, and pasta.

Experience

Marketing Writer (Contract)

Riot Games Inc. | Los Angeles, CA

04/2022 – Present

  • Acts as Lead Marketing Writer for small, medium, and large marketing campaigns supporting core Riot IP (League of Legends, Wild Rift, Legends of Runeterra).
  • Translates creative briefs into creative scripts, and copy that delivers on business goals including brand awareness, user acquisition, and sales.
  • Leads and collaborates in writing rooms, creative briefs, creative platforms, and in the ideation of verbal and visual marketing executions.
  • Works with multidisciplinary teams of creative, product, and vendor partners to write and edit original copy across web, product, print, and video formats.
  • Supports and trains under a professional Writer’s Community of Practice.

Player Support Writer (Contract)

Riot Games Inc. | Los Angeles, CA

07/2021 – 04/2022

  • Leveraged data to overhaul content of top-viewed, lowest-performing League of Legends support articles leading to a 10-50% reduction in last-touch article conversion rates, improved site performance, and improved SASI (Survey After Service Index).
  • Proactively created online knowledge-base content for Riot IP, empowering players to solve their support issues without the need of agent intervention.
  • Owned and managed the publishing, brand, and localization pipelines across all regions for articles concerning new product features, in-game events, player behavior, and tech troubleshooting.
  • Acted as on-call writing support for live events and feature problem alerts.
  • Partnered with Riot Studio SMEs, Producers, Customer Experience Specialists, and Insights to create enriching content and foster superior player experiences.

Education & Skills

Skills

N

Content Marketing

N

Creative Ideation

N

SEO/SEM

N

Creative Briefs

N

Brand Marketing

Ithaca College

Bachelor of Science
Major: Integrated Marketing Communications, Cum Laude

08/2013 – 12/2016

Β 

Β 

And I make art sometimes…

My Instagram: