Hello, I’m Bethany Rock.
Β
Copywriter and Content Marketer
Gaming | Enterprise Software | Freelance
I’m a New York City Content Strategist, Copywriter, Marketer, and all-around Creative. I love reading, writing, running, -ing endings, and pasta.

Experience
Content Marketing Lead
Activision Blizzard Media | New York City, NY
02/2023 – Present
- Develops content calendar, inclusive of blog posts, thought leadership articles and social media content, under the Head of Communications & Marketing Strategy.
- Synthesizes and translates research and insights into compelling and easy-to-understand written collateral including whitepapers, one-pagers, and bylines targeted at the advertising and marketing industry.
- Identifies key content themes and storytelling opportunities for Activision Blizzard Media within the in-game advertising landscape, inclusive of new content types and formats.
- Partners with Digital Marketing Lead on website content including SEO implementation, reporting and analytics to track and optimize content performance.
Marketing Writer (Contract)
Riot Games Inc. | Los Angeles, CA
04/2022 – 02/2023
- Acted as Lead Marketing Writer for small, medium, and large marketing campaigns supporting core Riot IP (League of Legends, Wild Rift, Legends of Runeterra).
- Translated creative briefs into creative scripts, and copy that delivered on business goals including brand awareness, user acquisition, and sales.
- Led and collaborated in writing rooms, creative briefs, creative platforms, and in the ideation of verbal and visual marketing executions.
- Worked with multidisciplinary teams of creative, product, and vendor partners to write and edit original copy across web, product, print, and video formats.
- Supported and trained under a professional Writerβs Community of Practice.
Player Support Writer (Contract)
Riot Games Inc. | Los Angeles, CA
07/2021 – 04/2022
- Leveraged data to overhaul content of top-viewed, lowest-performing League of Legends support articles leading to a 10-50% reduction in last-touch article conversion rates, improved site performance, and improved SASI (Survey After Service Index).
- Proactively created online knowledge-base content for Riot IP, empowering players to solve their support issues without the need of agent intervention.
- Owned and managed the publishing, brand, and localization pipelines across all regions for articles concerning new product features, in-game events, player behavior, and tech troubleshooting.
- Acted as on-call writing support for live events and feature problem alerts.
- Partnered with Riot Studio SMEs, Producers, Customer Experience Specialists, and Insights to create enriching content and foster superior player experiences.