Hello, I’m Bethany Rock.


Copywriter and Content Marketer

Gaming | Enterprise Software | Freelance

I’m a New York City Content Strategist, Copywriter, Marketer, and all-around Creative. I love reading, writing, running, -ing endings, and pasta.


Content Marketing Lead

Activision Blizzard Media | New York City, NY

02/2023 – Present

  • Develops content calendar, inclusive of blog posts, thought leadership articles and social media content, under the Head of Communications & Marketing Strategy.
  • Synthesizes and translates research and insights into compelling and easy-to-understand written collateral including whitepapers, one-pagers, and bylines targeted at the advertising and marketing industry.
  • Identifies key content themes and storytelling opportunities for Activision Blizzard Media within the in-game advertising landscape, inclusive of new content types and formats.
  • Partners with Digital Marketing Lead on website content including SEO implementation, reporting and analytics to track and optimize content performance.

Marketing Writer (Contract)

Riot Games Inc. | Los Angeles, CA

04/2022 – 02/2023

  • Acted as Lead Marketing Writer for small, medium, and large marketing campaigns supporting core Riot IP (League of Legends, Wild Rift, Legends of Runeterra).
  • Translated creative briefs into creative scripts, and copy that delivered on business goals including brand awareness, user acquisition, and sales.
  • Led and collaborated in writing rooms, creative briefs, creative platforms, and in the ideation of verbal and visual marketing executions.
  • Worked with multidisciplinary teams of creative, product, and vendor partners to write and edit original copy across web, product, print, and video formats.
  • Supported and trained under a professional Writer’s Community of Practice.

Player Support Writer (Contract)

Riot Games Inc. | Los Angeles, CA

07/2021 – 04/2022

  • Leveraged data to overhaul content of top-viewed, lowest-performing League of Legends support articles leading to a 10-50% reduction in last-touch article conversion rates, improved site performance, and improved SASI (Survey After Service Index).
  • Proactively created online knowledge-base content for Riot IP, empowering players to solve their support issues without the need of agent intervention.
  • Owned and managed the publishing, brand, and localization pipelines across all regions for articles concerning new product features, in-game events, player behavior, and tech troubleshooting.
  • Acted as on-call writing support for live events and feature problem alerts.
  • Partnered with Riot Studio SMEs, Producers, Customer Experience Specialists, and Insights to create enriching content and foster superior player experiences.

Education & Skills



Content Marketing


Creative Ideation




Creative Briefs


Brand Marketing

Ithaca College

Bachelor of Science
Major: Integrated Marketing Communications, Cum Laude

08/2013 – 12/2016



And I make art sometimes…

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