Hello, I’m Bethany Rock.
Β
Copywriter and Content Specialist
Gaming | Enterprise Software | Freelance
I’m a Los Angeles-based Copywriter, Marketer, and all-around Creative. I love reading, writing, running, -ing endings, and pasta.

Experience
Marketing Writer (Contract)
Riot Games Inc. | Los Angeles, CA
04/2022 – Present
- Acts as Lead Marketing Writer for small, medium, and large marketing campaigns supporting core Riot IP (League of Legends, Wild Rift, Legends of Runeterra).
- Translates creative briefs into creative scripts, and copy that delivers on business goals including brand awareness, user acquisition, and sales.
- Leads and collaborates in writing rooms, creative briefs, creative platforms, and in the ideation of verbal and visual marketing executions.
- Works with multidisciplinary teams of creative, product, and vendor partners to write and edit original copy across web, product, print, and video formats.
- Supports and trains under a professional Writerβs Community of Practice.
Player Support Writer (Contract)
Riot Games Inc. | Los Angeles, CA
07/2021 – 04/2022
- Leveraged data to overhaul content of top-viewed, lowest-performing League of Legends support articles leading to a 10-50% reduction in last-touch article conversion rates, improved site performance, and improved SASI (Survey After Service Index).
- Proactively created online knowledge-base content for Riot IP, empowering players to solve their support issues without the need of agent intervention.
- Owned and managed the publishing, brand, and localization pipelines across all regions for articles concerning new product features, in-game events, player behavior, and tech troubleshooting.
- Acted as on-call writing support for live events and feature problem alerts.
- Partnered with Riot Studio SMEs, Producers, Customer Experience Specialists, and Insights to create enriching content and foster superior player experiences.