Experience

• Acts as Lead Marketing Writer for small, medium, and large marketing campaigns supporting core Riot IP (League of Legends, Wild Rift, Legends of Runeterra).

• Translates creative briefs into creative scripts, and copy that delivers on business goals including brand awareness, user acquisition, and sales.

• Leads and collaborates in writing rooms, creative briefs, creative platforms, and in the ideation of verbal and visual marketing executions.

• Works with multidisciplinary teams of creative, product, and vendor partners to write and edit original copy across web, product, print, and video formats.

• Supports and trains under a professional Writer’s Community of Practice.

• Leveraged data to overhaul content of top-viewed, lowest-performing League of Legends support articles leading to a 10-50% reduction in last-touch article conversion rates, improved site performance, and improved SASI (Survey After Service Index).

• Proactively created online knowledge-base content for Riot IP, empowering players to solve their support issues without the need of agent intervention.

• Owned and managed the publishing, brand, and localization pipelines across all regions for articles concerning new product features, in-game events, player behavior, and tech troubleshooting.

• Acted as on-call writing support for live events and feature problem alerts.

• Partnered with Riot Studio SMEs, Producers, Customer Experience Specialists, and Insights to create enriching content and foster superior player experiences.

• Owned and developed company’s official “Tone of Voice” and brand style.

• Onboarded contractors and new marketing hires through Tone of Voice bootcamp.

• Gave creative direction for social media content (led 4-month campaign to 2.6M impressions, 450+ engagements, 190+ link clicks).

• Partnered with 3-5 members of the Creative Team on print and digital content to ensure copy is aligned with brand voice and content strategy.

• Collaborated with other marketing, sales, R&D, and HR team members to support content creation strategy.

• Doubled Rocket’s unaided brand awareness from 5% to 10% (2019 – 2020).

• Analyzed data to improve audience engagement across digital platforms.

• Partnered with Marketing Managers and Marketing leadership to develop content strategy for Rocket Software products and brand.

• Created original content for demand generation, brand marketing, and content marketing campaigns.

• Regularly conducted interviews of subject matter experts, C-levels, customers, and employees.

Education & Skills

Ithaca College

Bachelor of Science

Major: Integrated Marketing Communications, Cum Laude

08/2013 – 12/2016