Experience

• Wrote and edited 190+ pieces of content (blogs, whitepapers, infographics, executive bylines, email campaigns, social posts), ensuring clear, engaging, and brand-consistent storytelling across ABM’s owned and partner channels.
  (Skills: copywriting, content writing, editing, proofreading)

• Ghostwrote 5+ executive bylines published in Digiday, WARC, eMarketer, and other top outlets, amplifying brand authority and expanding Activision Blizzard Media’s industry voice.
  (Skills: ghostwriting, thought leadership, editorial writing)

• Translated complex research into accessible narratives for major reports (The Many Ways We Play, Play It Forward, Gaming’s Next Level), generating ~500 downloads in six months and setting new precedents for content formats.
  (Skills: research translation, narrative writing, content strategy)

• Grew Activision Blizzard Media’s LinkedIn following by 25.18% (12.6K → 15.8K) while doubling organic engagement rates (5.3% → 10.2%) through compelling copy, storytelling-driven posts, and consistent editorial cadence.
  (Skills: social media copywriting, content optimization, engagement growth)

• Established editorial standards and maintained monthly, quarterly, and annual performance tracking, ensuring measurable impact and continuous improvement in copy quality and campaign ROI.
  (Skills: editorial management, content performance, copy editing, quality control)

• Wrote and edited creative copy for League of Legends, Wild Rift, and Legends of Runeterra, including video scripts, social campaigns, and in-client text, ensuring consistency with established lore and brand voice.

• Crafted narrative-driven promotional copy that elevated cosmetic launches, in-game events, and cross-channel campaigns, blending marketing strategy with engaging storytelling.

• Partnered with designers, producers, and marketing leads to refine creative briefs into polished scripts and copy that resonated with global player audiences.

• Edited and quality-checked copy across multiple formats, maintaining tone consistency, readability, and alignment with Riot’s world-class editorial standards.

• Contributed to Riot’s Writer’s Community of Practice, collaborating with peers to refine best practices in creative writing, editing, and cross-team storytelling.

• Wrote and edited a large volume of player-facing support content for League of Legends and other Riot IP, covering new features, in-game events, player behavior, and technical troubleshooting, with an emphasis on clarity, consistency, and engaging tone.

• Overhauled underperforming knowledge base articles, reducing last-touch conversion rates by 10–50% and directly improving site performance and player satisfaction scores (Survey After Service Index).

• Managed the full editorial pipeline across publishing, brand, and localization, ensuring that content updates were accurate, polished, and culturally relevant across all global regions.

• Acted as on-call writing support during live events and feature rollouts, crafting rapid-response communications to help players troubleshoot and stay immersed in-game.

• Collaborated with producers, SMEs, and customer experience specialists to create narrative-informed support content that not only solved player problems but also reflected Riot’s world-class storytelling standards.

• Owned and developed Rocket’s official Tone of Voice and editorial style, shaping the company’s storytelling standards and ensuring consistency across all written content.

• Wrote, edited, and directed multichannel campaigns — including a 4-month social initiative that achieved 2.6M impressions, 450+ engagements, and 190+ link clicks — aligning copy with both creative vision and measurable business goals.

• Partnered with designers and creative teammates to refine copy across print and digital, blending brand strategy with polished, compelling writing.

• Collaborated with marketing, sales, R&D, and HR teams to create and edit content that supported corporate communications and employer branding.

• Increased Rocket’s unaided brand awareness from 5% to 10% (2019–2020) through consistent, high-impact storytelling and content strategy.

• Analyzed engagement data to refine copywriting, content editing, and campaign optimization, driving continuous improvement in reach and resonance.

• Wrote and edited original content for demand generation, brand marketing, and content campaigns, ensuring copy was clear, compelling, and aligned with Rocket’s brand voice.

• Partnered with Marketing leadership to develop and execute content strategies that supported product launches, brand storytelling, and lead generation.

• Conducted and transcribed interviews with subject matter experts, C-level executives, customers, and employees, transforming complex insights into polished, accessible narratives.

• Edited copy across print, digital, and campaign deliverables, maintaining consistency of tone and accuracy across multiple audiences and platforms.

Education & Skills

Ithaca College

Bachelor of Science

Major: Integrated Marketing Communications, Cum Laude

08/2013 – 12/2016

ECornell University

Certificate

Brand Marketing

June 2024