Experience

Marketing Writer (Contract)

Riot Games Inc. | Los Angeles, CA

04/2022 – Present

  • Acts as Lead Marketing Writer for small, medium, and large marketing campaigns supporting core Riot IP (League of Legends, Wild Rift, Legends of Runeterra).
  • Translates creative briefs into creative scripts, and copy that delivers on business goals including brand awareness, user acquisition, and sales.
  • Leads and collaborates in writing rooms, creative briefs, creative platforms, and in the ideation of verbal and visual marketing executions.
  • Works with multidisciplinary teams of creative, product, and vendor partners to write and edit original copy across web, product, print, and video formats.
  • Supports and trains under a professional Writer’s Community of Practice.

Player Support Writer (Contract)

Riot Games Inc. | Los Angeles, CA

07/2021 – 04/2022

  • Leveraged data to overhaul content of top-viewed, lowest-performing League of Legends support articles leading to a 10-50% reduction in last-touch article conversion rates, improved site performance, and improved SASI (Survey After Service Index).
  • Proactively created online knowledge-base content for Riot IP, empowering players to solve their support issues without the need of agent intervention.
  • Owned and managed the publishing, brand, and localization pipelines across all regions for articles concerning new product features, in-game events, player behavior, and tech troubleshooting.
  • Acted as on-call writing support for live events and feature problem alerts.
  • Partnered with Riot Studio SMEs, Producers, Customer Experience Specialists, and Insights to create enriching content and foster superior player experiences.

Content Specialist

Rocket Software Inc. | Waltham, MA

01/2019 – 07/2021

  • Owned and developed company’s official “Tone of Voice” and brand style.
  • Onboarded contractors and new marketing hires through Tone of Voice bootcamp.
  • Gave creative direction for social media content (led 4-month campaign to 2.6M impressions, 450+ engagements, 190+ link clicks).
  • Partnered with 3-5 members of the Creative Team on print and digital content to ensure copy is aligned with brand voice and content strategy.
  • Collaborated with other marketing, sales, R&D, and HR team members to support content creation strategy.
  • Doubled Rocket’s unaided brand awareness from 5% to 10% (2019 – 2020).
  • Analyzed data to improve audience engagement across digital platforms.

Copywriter

Rocket Software Inc. | Waltham, MA

01/2017 – 01/2019

  • Partnered with Marketing Managers and Marketing leadership to develop content strategy for Rocket Software products and brand.
  • Created original content for demand generation, brand marketing, and content marketing campaigns.
  • Regularly conducted interviews of subject matter experts, C-levels, customers, and employees.

Education & Skills

Skills

N

Content Marketing

N

Creative Ideation

N

SEO/SEM

N

Creative Briefs

N

Brand Marketing

Ithaca College

Bachelor of Science
Major: Integrated Marketing Communications, Cum Laude

08/2013 – 12/2016