Samira and Sion Champion Launch

The launch of new Champions in Wild Rift are one of the most eventful moments of the year. In many cases, a player’s favorite League of Legends champion is being released, stirring huge excitement among the community. Along with a custom cinematic featuring the champions, I also helped conceive and launch a Social Activation called “Samira’s Style” wherein players could vote on a crazy outfit for Samira to wear.

Lead Marketing Writer: Bethany Rock